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Europe
promotes
the FRUITNESS project
to favour the
consumption
of fruit amongst kids
and adolescents
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POS - Material for shops and outlets
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Promotional activities are carried out directly in the fresh fruit aisles of shops and outlets, by setting up an information corner with the following material:
Our teaching approach with children and teenagers includes a VIDEOGAME –promotional object on CD-ROM Which we will be updating throughout the FRUITNESS project.
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MR FRUITNESS is the main character and a testimonial to the whole promotional campaign |
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