He's the main character in our campaign to promote the consumption of fruit in Europe. He?s a superhero with special powers that come from the nutritional substances in fruit (vitamins and others), key components of an intelligent and conscious diet.
These powers are used for extraordinary adventures alongside his FRUIT TEAM, 5 friends/fruits that give him a fruit energy boost when his superpowers begin to flag.
Naturally, our superhero is also a great sports enthusiast and his FRUIT TEAM has become a winning side in lots of sports events, trained by a super trainer like Mr. Fruitness.
